Ed Sheeran To Get Guitar Hero Live-Powered Music Video
Activision announced on Thursday that their upcoming game Guitar Hero Live will feature a “crowd-sourced” music video for Ed Sheeran’s “Sing” to debut in the new Guitar Hero TV mode.
The planned music video will utilize “video creation app musical.ly to kick off Guitar Hero TV Star, which will ask fans to submit clips of themselves singing and dancing along to Ed Sheeran’s hit song ‘Sing,'” Activision stated in their press release.
Guitar Hero TV is a new mode introduced with Guitar Hero Live that allows fans to play along to music videos of songs in lieu of the typical three-dimensional backgrounds and characters in Guitar Hero games of old. Among songs such as “Under Cover of Darkness” by The Strokes and “Little Talks” by Of Monsters and Men, Sheeran’s “Sing” will have the distinction of being the “first ever crowd-sourced music video in GHTV.”
Going by Activision’s wording, stating that “Sing” will be the first crowd-sourced video, it seems likely that other videos will be made in a similar manner if “Sing” is met with the success Activision is clearly banking on.
“Guitar Hero and musical.ly share a similar vision to make music more participatory and interactive,” said Jun Zhu, co-founder and co-CEO of musical.ly. “Millions of people use musical.ly every day, and we’re thrilled to help them take over the stage, show their talent, and connect with their favorite artists.”
User submissions for the music video are open through October 25th. Personally, I plan on making good use of my old plastic instruments and smashing them in front of the camera while wearing nothing but a tutu and a wife beater. I think I’ll get in the video for sure, don’t you?
Guitar Hero Live will be available on October 20th in the United States and October 23rd in the UK on PlayStation 4, PlayStation 3, Xbox One, Xbox 360 and Wii U as well as iOS devices including iPad, iPhone, iPod Touch and Apple TV.