EA’s Patrick Soderlund: We Want To Build Games Like GTA
Patrick Soderlund, Executive Vice President of EA Studios, claims that the company are set to break into the action market with some ‘gigantic’ new games.
Of course, EA are no strangers to success, with titles such as FIFA and Madden seeing them dominate the sports genre. However, as Soderlund admits, they’ve never really had a huge hit when it comes to the most popular area of the industry:
“If you look at the biggest segment in our industry, which is action, we don’t have a lot, EA is not known to make gigantic action games like Assassin’s Creed, Batman, GTA, or those types of games that are really big.”
“The strategic direction that we put in motion is to expand our portfolio more into that segment, to see what can we bring to gamers that maybe hasn’t been done before.”
“I’m not saying we’re going to go after GTA and sell 50 million units. We would love to, but what I’m saying is those types of absolutely AAA, big productions is what we want to do. And I think for us to do that we need the right people.”
“You need a leadership and people that have done this in the best and they’ve done it successfully in the past. That, coupled with a large ambition to invest in new IP. We want to. We’re building a lot of new IPs today but we want to invest more money into new IP.”
Whatever you make of EA, their apparent willingness to bankroll a huge title is undeniably exciting. If everything does go ahead, what kind of action game do you think they’ll plough their money into, where would it be set? Would it have an original story like GTA V, or borrow from history like Assassin’s Creed? Tell us your ideas in the comments below.