EA’s Patrick Soderlund: We Want To Build Games Like GTA

By Jay Michael – 17th October 2015
EA’s Patrick Soderlund: We Want To Build Games Like GTA

Patrick Soderlund, Executive Vice President of EA Studios, claims that the company are set to break into the action market with some ‘gigantic’ new games.

Of course, EA are no strangers to success, with titles such as FIFA and Madden seeing them dominate the sports genre. However, as Soderlund admits, they’ve never really had a huge hit when it comes to the most popular area of the industry:

“If you look at the biggest segment in our industry, which is action, we don’t have a lot, EA is not known to make gigantic action games like Assassin’s Creed, Batman, GTA, or those types of games that are really big.”

“The strategic direction that we put in motion is to expand our portfolio more into that segment, to see what can we bring to gamers that maybe hasn’t been done before.”

“I’m not saying we’re going to go after GTA and sell 50 million units. We would love to, but what I’m saying is those types of absolutely AAA, big productions is what we want to do. And I think for us to do that we need the right people.”

“You need a leadership and people that have done this in the best and they’ve done it successfully in the past. That, coupled with a large ambition to invest in new IP. We want to. We’re building a lot of new IPs today but we want to invest more money into new IP.”

Whatever you make of EA, their apparent willingness to bankroll a huge title is undeniably exciting. If everything does go ahead, what kind of action game do you think they’ll plough their money into, where would it be set? Would it have an original story like GTA V, or borrow from history like Assassin’s Creed? Tell us your ideas in the comments below.

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  • Spanky

    Microtransaction hell in a sandbox game. No thanks.

    • Jay Michael

      I’m afraid that’s the most likely outcome. It’d be great if for once EA got on the Rockstar school of thought, tried to push the boundaries a little etc, but, let’s be honest, they won’t. Probably just a run of the mill sandbox with, as you said, loads of optional crap

      • Spanky

        I dont think it’d even be optional crap. Take GTA 3 as an example. EA would publish that game with only the first island available, a few weapons to choose from, only a few cars in game to drive. Second island DLC, more weapons, more cars. Third Island DLC, more weapons, more cars.

        • Jay Michael

          Oh God, it’s scary how possible that sounds. By the way, how good a job of DLC does GTAV Online do, I mean I know a lot of the super, super cool vehicles etc are only really affordable by paying real-life money but, in terms of the amount of extra stuff you get per update the Rockstar Editor, new haircuts, new clothes etc, I mean as much as I think everything should be free, I think Rockstar have found a pretty good balance between paid-content and freebies