PS Vita early adopters to be refunded up to $50 for Sony’s misleading ads
The Federal Trade Commission (FTC) recently announced that Sony Computer Entertainment America (SCEA) will settle claims concerning false advertisements regarding the technical capabilities of Sony’s PS Vita (including, but not limited to misleading claims about the PS Vita’s Remote Play, cross-save, and cross-platform abilities).
The false PS Vita ads the FTC is referring to were aired a few years back in late 2011, early 2012 during the handheld’s American launch marketing campaign.
Sony’s FTC settlement dictates that the company is banned from making similarly misleading claims in the future, and that they must refund consumers affected by the false advertising. The settlement’s terms state that anybody who purchased a PS Vita before June 1, 2012 will be eligible for either a $25 dollar cash/credit refund or a $50 dollar PlayStation merchandise voucher.
If you believe that you are one of the individuals affected by SCEA’s misleading PS Vita claims, you don’t really need to do much of anything because Sony will send out e-mails to affected customers once they finalize the settlement.
Jessica Rich, the FTC’s director of consumer protection said the following in a related statement:
“As we enter the year’s biggest shopping period, companies need to be reminded that if they make product promises to consumers–as Sony did with the ‘game changing’ features of its PS Vita–they must deliver on those pledges. The FTC will not hesitate to act on behalf of consumers when companies or advertisers make false product claims.”
Read more about the specifics of Sony’s “misleading” PS Vita ads after the break.
SCEA’s Misleading PS Vita Ad Details
As for the false ads concerning the PS Vita, within them, SCEA claimed that the portable system would “revolutionize gaming mobility” by offering Remote Play capability with select PlayStation 3 titles. Furthermore, they stated that gamers would be able to take advantage of cross-platform play and cross-saves.
Naturally, the FTC believed the aforementioned claims to be misleading or completely untrue, citing the following 3 examples as proof:
“Sony claimed, for example, that PS Vita users could pause any PS3 game at any time and continue to play the game on their PS Vita from where they left off. This feature, however, was only available for a few PS3 games, and the pause-and-save capability described in the ads varied significantly from game to game.”
“For example, with respect to MLB 12: The Show, consumers could only save the game to the PS Vita after finishing the entire nine-inning game on their PS3. In addition, Sony failed to inform consumers that to use this feature, purchasers had to buy two versions of the same game–one for their PS3 and one for the PS Vita.”
“Sony also misled consumers by falsely claiming that PS Vita users could remotely play the popular PS3 game, Killzone 3, on the PS Vita. In fact, Sony never enabled Remote Play on its Killzone 3 game title, and very few, if any, PS3 games of similar size and complexity were remote playable on the PS Vita.”
Lastly, one of the FTC’s other complaints is related to the fact that PS Vita ads falsely stated the those with a 3G-enabled Vita could play online multiplayer over the network, which is, obviously, not true.
What are your thoughts on the FTC’s claims regarding SCEA’s misleading PS Vita marketing and advertising? Do you feel that Sony failed to deliver with the PS Vita’s touted features in general?
Also, are you one of those eligible for the refund?
Let us know in the comments section below! As always, stay tuned to GamerHeadlines.com for the latest in video game and technology news!