According to Dave Anthony, the Call of Duty franchise’s former game director, in regards to unpopular national security ideas. the United States government could learn a few things from AAA video game titles/series such as Call of Duty, specifically their marketing strategies and campaigns.
Anthony believes that disfavored national security policies or ideas can be pushed into generally positive public acceptance similarly to how prominent video game industry giants market new features in their respective games.
Read more on what the former Call of Duty director had to say after the break.
Call of Duty Ex-Director’s Thoughts on Government
At a think-tank forum in Washington D.C. earlier this week, Dave Anthony stated the following regarding controversial potential solutions to on-going American national security issues (I have bolded various statements that may be of interest):
“When we have a new product that has elements that we’re not sure how people will respond to, what do we do as a corporation? We market it, and we market it as much as we can – so that whether people like it or not, we do all the things we can to essentially brainwash people into liking it before it actually comes out.“
“The public won’t like it, they’ll think it’s a police state. All of these are solvable problems.”
“I look at the US military and government, ironically, as having some of the very same problems as what the Call of Duty franchise has. We are both on top of our game. We are both the best in the world at what we do. We both have enemies who are trying to take us down at any possible opportunity. But the difference is, we know how to react to that”
https://twitter.com/PrisonerKAR120C/status/517019869142089729
In short, Anthony believes that United States government policy-makers can learn from the marketing and promotion strategies of AAA video games.
What are your thoughts on the former Call of Duty director’s ideas? Do you agree with him? Why or why not?
More importantly, should the United States government (or any government, for that matter) positively market unpopular national security policy in the same manner as say, Electronic Arts or Activision does with their AAA video games, in an attempt to “brainwash” the public into liking them?
Let us know in the comments section below! As always, stay tuned to GamerHeadlines.com for the latest in video game and technology news.
Source. GamesIndustry.biz
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