Activision: Destiny Will be the Best-Selling New Videogame IP in History
Activision isn’t a company that likes to be modest, and they’re latest statement regarding Bungie’s upcoming sci-fi epic Destiny is certainly proof of this. Not only does Activision believe that Destiny is gaming’s next “billion dollar franchise,” but according to CEO Bobby Kotick in an earning’s call to investors:
“Destiny will be the best-selling video game in history.”
Due on September 9, Bungie’s online, loot-frenzy FPS has a lot to live up to – especially when you consider the success of their last franchise (a little IP known as Halo). To say that the stakes are high for Bungie is an understatement. If they want Destiny to be the next big IP and want to ensure it is bigger than anything they have ever done, they are going to have to make certain that the game is better, bigger, and more epic than Halo or any other game to come before it.
Will it be gaming’s next big franchise? We’ll have to wait and see September 9, 2014.